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Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) Marketing Payback: Is Your Marketing Profitable? (Financial Times Series) by Prof Robert Shaw,David Merrick

Marketing Payback: Is Your Marketing Profitable? (Financial Times Series)

by Prof Robert Shaw,David Merrick


ISBN 13: 9780273688846

Format: Paperback (528 pages)
Publisher: Financial Times/ Prentice Hall
Published: 27 Apr 2005

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